According to a recent survey, the most effective social media content type is video. Videos allow an audience to experience a product or service in an unmatchable, interactive way. They allow businesses to speak to potential customers in a virtual “face-to-face” environment, creating a personal touch and relationship. Videos are the unique mix of photos, blogs, and podcasts coming to life. Yet many businesses avoid using videos in their marketing strategy. Why? Many avoid it based on fear – fear of inability, cost, or the difference it can make.
“I don’t know how”
Creating a video is not as intimidating as it may seem. There are several different types of videos with varying degrees of effectiveness and production difficulty (as seen below).
An easy way to start creating videos is to learn how to film a steady, mid-quality video with your smartphone. Consider filming a short tutorial video or a demonstration of how your product or service works and upload it to your social media accounts. After you start with these types of videos, consider expanding your horizons by allowing an agency like Butler Creative Group to create a high-quality promotional video that you can use on your website and social media accounts.
“I’m afraid of the costs”
Though the cost of creating a video is generally low, the effectiveness of video marketing is worth any cost. Consider these statistics: Businesses using video grow their revenue 49% faster than those who don’t use video, and 64% of consumers follow through with a purchase after watching a branded video on social media. The essence of marketing is investing a small amount to yield a larger return. Videos are no exception.
“I don’t believe videos really make a difference”
Perhaps video marketing did not make a difference 20 years ago, but with over 500 million hours of video watched on YouTube every day and over half a billion people watching a video on Facebook every day, it’s impossible to argue that videos have minimal effect in our modern era. Videos cause people to act and engage in greater ways than other multimedia platforms. For instance, readers of text only remember 10% of the message, while viewers of videos remember 95% of the message! While blogs and written content is a necessity for any business, video has the ability to stay with people much longer than what is read.
Video marketing is a significant component of a business’ online presence and livelihood. It helps to generate greater income, makes a business’ brand stand out, and inspires greater trust with customers. If you’d like some help navigating the world of video marketing, Butler Creative Group would love to come alongside you and your business. We can help create effective videos that speak your voice and your brand to your audience at the right time. Let’s create something amazing together at Butler Creative Group. Call us at 903-596-6210 or email firstname.lastname@example.org.