Whether you’re starting up a business or your business has been around for a long time, placing your business on social media is a necessary part of your business’ online presence and marketing strategy.
But which platform do you choose?
Wikipedia lists 203 well-known social media sites, but there are thousands more.
Different social media platforms cater to different demographics. Knowing which social media platforms to create for your business is determined by your current and desired demographic markets. For example, if your current age demographic for your business is 30-year-olds, you might want to use Facebook and Pinterest. But if you want to expand your market and reach a younger demographic, you might also consider using Instagram and Snapchat. It all depends on the people you want to reach.
Knowing your current and target demographics is critical before opening your social media accounts.
Once you’ve determined your audience, you can then select what social media accounts to create. We recommend choosing a limited number of social media sites that are specific to your business products or services. Choosing too many sites can result in overwhelming work for your business and confusion for your audience. Your audience may not know which channel to tune into for their primary information. Potentially valuable information for that audience could be lost amidst the various channels.
We’ve created a chart for you of some of the top social media platforms and some demographics* to which they cater. We’ve also included our recommendations for which social media platforms specific industries should consider choosing.
*The demographics listed are general and typical demographics of that site but are not exclusive to that group (please note that minors are not included on this list).