Sure, your child/friend/sibling/other might be able to help set up some social media accounts for your business. Perhaps he or she is very knowledgeable and has the time and is even willing to help you out.
But what about next week, next month or next year? What happens if that person moves, gets busy with other things or your personal relationship sours? Social media for your business should be a long-term investment for you, stable (as much as anything entirely digital can be). Even if it’s ‘just right’ today doesn’t mean it’ll be optimal tomorrow.
Facebook is infamous for changing their algorithm. And every other social media platform does the same thing. Like you, they’re in business. They need to make an income to pay their employees and shareholders and they need to constantly work to improve their services to keep the ‘upstart’ competitors at bay.
For those reasons, and others, the software which determines ‘best practices’ for any social media is continually developing and being modified. To keep abreast of those changes and get the most utility out of your business’ social media presence, you need to deal with professionals whose own business it is to do just that and to then adjust the use of social media by your business as needed. Someone who dabbles in social media as a hobby probably won’t keep up as well, and your business could suffer as a result.
Consumers (both individuals and the businesses they manage or own) use social media. It provides a convenient ‘voice’ to contact providers of goods and services – and to trumpet failures and successes to other consumers.
It is important for any business to ensure it is well represented in our digital world, and that includes not only having a website but also a quality social media presence. Social media affects buying decisions every day, especially among Millennials, and it only makes sense to work with professionals on something which can move your bottom line up or down.
Business vs Personal
While it’s true that most people you know probably have one or more social media accounts, and some of the people you know may seem adept at utilizing all the features and growing their influence through increasing numbers of followers/friends online, social media for businesses is very different from that for individuals.
There are very different expectations from the public at large, and often perceived higher standards of accountability for businesses (unless you’re famous, in which case you’re already kind of a business). Talent and skill at managing a personal social media account doesn’t necessarily translate into successful management of social media for a business.